Like most SEO professionals, nothing wrecks my digestive system more than an organic traffic drop with no apparent reason. SEO, that is ethical and organic, takes serious time. Anyone that claims otherwise is just looking to take your money and run. It can take months to see a real impact from SEO, and if your site is fairly new (ie. you just launched and have little to no content), it will take even longer to see noticeable results. Descriptions are a tagged part of your website code which describe the content on the page. Having one at all will help your rankings and having one which contains good keywords will help even more. Understanding how search engines work is an important component of SEO. The search engines are constantly tuning their algorithmsEvaluate the credibility of a website using a simple approach
The quality of the content you create and post to your website and on social media sites will have an impact on how people feel about your website, and if they ever visit at all. It’s quiteobvious that you have to add share buttons to your blog posts. Websites without social buttons feel like they are still living in the pre-social media era. But just adding random share buttons or embedding all the possible options may not the best idea. One common SEO issue that can be tackled is duplicate content. This is when there is more than one way to reach the same content on your site. Google Plus isn’t dead. Actually, it has 300 million active monthly users. It also offers some unique advantages over other social networks that enable blog owners to drive traffic to their websites. One of the recommendations I frequently give as an SEO consultant is to optimize your images. A lot of websites have images that are relatively large, which take a lot of time to load. Resizing your images can speed up the loading time.Provide Information about the Domain
If you want to populate on the first page of Google organically and improve your SEO, patience is what differentiates the pretenders from the contenders. Browse your own site for a while and try to click on every button, image and link to see what happens. Is everything working as expected? Don’t rely on the tips you read from unknown sources. If somebody discovers the secret to rank first on Google for competitive keywords, it’s very unlikely that they will share it with strangers. Most SEO consultants are looking to build backlinks. Now, you don’t want to go crazy, but a few smart internal links with appropriate anchor text can get you very far. Another tip: Never link back to your homepage with the anchor text "Home". Instead, use the name of your site. Even though Google search is not the be all and end all to business, having a site that ranks well for commonly searched for key terms helps greatly.Removing duplicate content can have a very positive influence on the rankings of your pages
Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "Search Engine Optimisation (SEO) is the process of using different methods to optimise your website for it to rank organically on search engines like Google. " Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! Websites that are popular andhave a lot of links shared on social media tend to perform well on the search engines. These sharing signals are picked up by the search engines which look at the links being shared to help assess the popularity of a webpage and whether it is authoritative. Many SEO campaigns start with keywords – knowing what the audience within your niche is searching for is a powerful advantage. During this we’re going to use tools to research the real words people type in search engines. Speaking the language of your audience, and not technical jargon, is how you’ll reach them – just as in the offline world. When you add a link to your website, you are inviting users to leave your site. Use bullet points: Using a bulleted list is the easiest way to ensure that your content doesn’t strain your visitors’ eye to read through it. Since bulleted lists stand out from the rest of your page, they make the entire piece easier to skim through.What search engines value is constantly changing
Finding a good balance between the various “free” forms of building Back Links and the Pay Per Click advertising many people are using today is key to getting your Back Links covered. Embedded images in your content serve as important relevancy factors. Pay attention to your image’s title, file name, caption, description and alt text. For SEO purposes, you should definitely monitor the click through rates of different pages. You should be able to see the rates of specific pages on your website in Google Search Console. When you build backlinks, you have to be very cautious not to leave footprints, and make the links look natural. If you research your competitors, you will probably notice that they have some backlinks in common which you don’t have yet. Well, if they managed to get these backlinks, why shouldn’t you too?Some small-business owners can't find the time to implement SEO recommendations
Search drives an incredible amount of both online and offline economic activity. Trustworthy sites tend to link to other trusted sites, while spammy sites receive very few links from trusted sources. Great content marketing isn’t self-promotional. It’s useful and meaningful to the target audience. On-page optimisation refers to the best writing and content implementation practices you should follow when putting new content on your site. Once you get to know the elements of the page that Google and other search engines consider important, it’s easy to get into the habit of checking them off every time you add a new page to your site. You’ve seen what links you and your competitors have. Now it is time to start building up your profile. As with any strategy, you need to set goals, and make sure it aligns with your overall marketing focus.