There are many successful blogs out there with incredibly popular and well converting giveaways. There is no minimum amount of words or text to rank in Google. The purchase cycle can sometimes involve a large number of clicks. For people who track their site’s ranking on Google Analytics on a daily basis, it is not surprising to see the ranking move between positions one and six. Many will ask; why is my ranking fluctuating this much? What should I do? You do not have to do anything! For any keyword search on a search engine, thousands of results may occur. Ranking of your page is measured by the position of your web pages displayed in SERPs (search engine result pages).Optimize your web pages so that they get high rankings for the right keywords
Different search queries with different intent will result in different results. Google has become so sophisticated that when a web user searches for a “How to find organic foods” he or she will get a different results page than if he or she typed in the search query “where is the closest grocery store.” The intent behind both searches are different and Google knows it. Have you ever wondered why Google.com delivers different results for a user in the US than for a user in Germany? What is user intent? In short it is the reason why someone is searching for something in Google. What are they actually trying to achieve as a result of typing (or saying) that search term? Don’t overlook websites that don’t have a “write for us” page. Not every website has one of these. Some of the best websites for getting backlinks are ones without these pages. If you are doing guest posts, always change your author bio and use different pen names.Removing the need to manually edit your website’s code
Always link back to vendors and brands you’ve worked with. Chances are that they will share your content if they are mentioned in it. Whereas a page's title may be a few words or a phrase, a page's description meta tag might be a sentence or two or a short paragraph. The first step once you start an search engine optimization (SEO) project is to find out how many keywords you expect to use for all your pages. The number of keywords needed for an organic SEO project depends on the business and what words would be beneficial to provide the site with acceptable traffic. Long tail SEO can attract traffic. Adding endless pages of irrelevant content to your website won’t increase traffic. In fact, you’re actually erecting a STOP sign. The content that you publish needs to be relevant. Help people by providing valuable information. After all, isn’t your business trying to solve people’s problems, not create them? Quality content wins. Bad content, and a lot of it, will not help you. If your site doesn't load properly on mobile platforms, then you're wasting your time with SEO. You need a site that's responsive. It needs to work properly on desktop and mobile, and it needs to load quickly.SEO thats shines above the rest
Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "There are many online directories that provide no real value to the Internet users and Google has excluded them from its search results. You don’t want your website to be listed on such pages." Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! Tutorials and top-ten list articles are a couple of good examples of the types of posts that have great potential for getting backlinks from other websites as references. Both search engines and SEOs have the same goal: they want to provide searchers with the best resolution to their query. Before you decide which keywords are right for your brand, spend some time thinking about what your SEO goals are. We all know that videos are a great way of keeping audience engaged and entertained. But do you know that by using enough videos, you can improve the ranking of your page on the SERPs.SEO is not actually changing the search engines
Competitors are there due to the relevance and citation they have acquired over the years. The more competitive the keyword, the more time, content, internal and external inbound links from other sites you need as well as trust and authority to offset your competitors relevance score. Google allows webmasters to geographically target certain websites or sections of your website to certain locations and regions via Google Webmaster Tools. You can find these settings by logging into your Webmaster Tools account, looking under Site Configuration, and changing your geographic targeting in the Settings tab. Chances are, there are a number of sites that cover topic areas similar to yours. Opening up communication with these sites is usually beneficial. Hot topics in your niche or community could spark additional ideas for content or building a good community resource. SEO is not hard. It does, however take time – it involves technical tweaks on your website, competitive analysis/content strategy, and building links from around the web. Join the communities and start building relationships with the members. Share your thoughts, answer questions and keep the conversation going.It's a good idea to get your keyword in the beginning of your copy
Don’t overlook websites that don’t have a “write for us” page. Not every website has one of these. Links are how search engines determine what a site is, how relevant the site is, how pages are related, etc. They show search engines how to rank your page, so you want to make sure that you have a strong link building strategy as part of your SEO plan. Keywords are still a factor in content, but with the Hummingbird update in 2013, the way they are used, viewed, and searched has changed dramatically. Create great content. Google’s reputationdepends on it leading users to high quality sites, so the better and more original your content is, the more Google will like you. SEO and content marketing both bring important elements to the online marketing table, and you need them both to really grow your business. It’s often a really big and complex picture that needs to have everything working together to deliver the best results.