On-page linking is an essential piece of the puzzle, and they impact link juice in more ways than you might anticipate. For example, links to content matter more to Google than mere navigation links. Sites that aren’t optimized for user intent and mobile SEO will fail. High authority links are great, but in my opinion, relevant links win the game every time. It’s entirely possible that Google actually uses some sort of hidden sliding scale to determine its quality score.Google values the languages consumers use
Work with Google to provide your users with the most relevant, well-informed and entertaining answers to their questions. Poor spelling has always had the potential to be a negative ranking factor in Google if the word that is incorrect on the page is unique on the page and of critical importance to the search query. This fact isn’t new: if your website loads slowly, a large portion of visitors will quickly leave. An SEO strategy that builds your website’s relevancy and authority in the desired geographic area will ensure the site will be visible for a variety of search phrases. This increases the number of opportunities for your website to be seen among results.Include your target keyword within your URL
If a search engine recognizes cloaking it will penalize the website by permanently removing it from the search engine index. The website will no longer appear in search results. Google has spent millions of dollars to create faster load times for search results. If they have taken load times so seriously, shouldn’t you? The best way to get backlinks from other blogs and from social media sites is to write posts that are engaging and worth sharing. Constantly changing consumer behaviors and the demand for more personalized, meaningful experiences have retailers facing huge challenges this yearInvest in longer posts
The number, accuracy and quality of your business' local citations improve its chances of featuring highly in search results. Amazon search and YouTube & Video search need to be taken into account, as search share of voice is given more to platforms other than Google. "Search volume" refers to how many times a particular phrase is searched for. It’s a handy way to gauge how much traffic you’ll receive from a specific query, though you should know that volume tends to fluctuate over time. Gaz Hall, SEO Expert, said: "SEO is technical, complicated, time-consuming and potentially dangerous."Quality Content
For experienced marketing teams, the content creation process has become a high-level assembly line. Make sure your visitors know where to find what they need, and of course, make it simple for them to get back where they started. Design your site for all device types and sizes, including desktops, tablets, and smartphones. Use the mobile friendly testing tool to test how well your pages work on mobile devices, and get feedback on what needs to be fixed. If the content isn’t right, it’ll be hard to promote it effectively. It’s like creating a product that no one wants to buy. How do you promote something useless?