Broken links make for bad usability

By properly using HTML tags, on-page linking, and internal backlinking, you can streamline your site to best serve your customers. By creating relevant content that guides users through the marketing funnel, you can improve sales and generate more interest in your brand. The best keywords are ones that don’t have much competition. Try long-tail keywords — these are three- to six-word keywords that are extremely specific and tend to have less competition for them. An SEO specialist should know how long content needs to be and to avoid keyword stuffing. Online search is a murky world for those looking to be found at the top of Google's Search Engine Results Pages (SERPs).

Single-keyword SEO has been a staple for a long time

Who wants to get a 404 page after clicking on a link? Broken links make for bad usability. Not only that, search engines consider a large number of broken links as a signal of an old, neglected site and this can impact your SEO ranking. Use facts, figures and dates whenever possible. People love comparisons and making the best comparisons usually requires coming up with some solid proof. If anyone guarantees you page 1 ranking on Google within a three-month timespan, run for the hills. Content that empathizes with prospective customers’ emotions can guide them through their journey as a buyer.

More focus is put on searcher intent

Sitelinks have the benefit of distributing organic search traffic that would normally be concentrated on your homepage across other areas of your site. Website performance metrics also play a large role in SERP positions, because these performance metrics indicate how well visitors can engage and consume your content. Study your niche (a.k.a. know your target audience!) and write specifically for the purpose of helping them. As smart and sophisticated as search engines have become, they still understand one thing above all else: content. Content is unique, original material you create and publish on your site.

Use subheadings

Both Google and Bing take page-loading speed into account in their website ranking algorithm. When you're ready to scale your strategy, consider hiring a professional SEO agency or a highly skilled independent contractor. If a search engine recognizes cloaking it will penalize the website by permanently removing it from the search engine index. The website will no longer appear in search results. Gaz Hall, a UK based SEO Specialist, commented: "Make sure at least one image file name includes your target keyword and that your target keyword is part of your image Alt Text."

Make Mobile SEO A Priority

The SEO of your website is largely dependent upon how easily and quickly your potential customers can find your site through a search engine query. You want to make sure the pages of your website provide great value and are optimized for the keywords you want to rank for. Of course, it is important to have a mobile-friendly website as well. Knowing where to find good keywords and the proper way to work them into a website’s copy is important, but it’s only a small part of Search Engine Optimization process. Internal backlinks connect different assets — including content, product pages, or other information — together. Naturally, external backlinks will lead to increased brand exposure and sales.