Google Loves Diversity

Knowing where to find good keywords and the proper way to work them into a website’s copy is important, but it’s only a small part of Search Engine Optimization process. Don’t let ego fuel your obsession with keyword rankings. And remember that your personal search experience is not necessarily what your prospective customers see. Google will bring people to your website, but engagement can help return visitors and for instance sales promotions. To be sure, stealing and republishing someone else’s content without their permission is a terrible practice, and doing this frequently is an obvious sign of a spammy, low-quality website.

CTR gives some insight into how likely potential visitors are to actually click on your site in the SERPs. Google has made it apparent that site speed matter in search rankings, and today, with a bigger emphasis on the user experience than ever before, site speed will continue to be a critical ranking factor. HTTPS secures the connection to the website you are visiting. I’m sure you have seen this in action; look at the address bar in the browser and find the lock icon on the left-hand side. Is the lock closed? Then the connection is secure. Think of your brand as a publisher and source of high-quality information. When you produce helpful, informative content like blog posts, how-to articles, and research, you’ll get in front of searchers and earn their trust.

An effective link building strategy that simply makes a lot of sense is fixing broken links on your site and on sites that you’d like a link from. Your first step is to look for broken links on pages that interest you. After finding the links that go to pages that no longer exist, you reach out to the website owner and point out the link and suggest a new page that could provide value to their audience. On the web, sole traders can in theory compete with the corporate big boys, so being able to be found – and found easily – among those searches is essential for any firm Since search engines focus more on the initial words of the titles, make sure you add your keywords at the start of your title tag – this will help you rank better. When we’re creating content, if we don’t understand what the purpose is, then that’s when we really get confused about what is good and what is just good enough.

Paid links are another no-no, whether another site linking to yours, or on your site linking to another site (except for banner ads and ad networks like AdSense). An early part of the SEO brainstorming process is identifying the great places to get links, as well as the types of content you might want to develop to encourage linking from other quality websites. When it comes to getting visitors to your site, you want to grow your audience and also keep them coming back. According to SEO Consultant, Gaz Hall: "Analyzing content alone is not real SEO. Making a deliverable look pretty for a client is not SEO."

Google has access to all this incredible data about where people go on the Internet through Chrome and through Android. Web pages containing matching verbiage will have lower visibility in searches. Optimizing performance, however, is a continuous process. Your site will never be fast enough because there’s always more to improve. Every business needs a marketing strategy and so does a website. The best strategy to market any website is through SEO management.