Build on the trust of your existing content

There are few things more frustrating and downright annoying than investing a large amount of money into a well-researched, written and designed piece of content — that nobody sees. SEO can help a growing startup establish its presence and meet business goals. Understanding and recognizing how PageRank flows can make a difference in your SEO campaigns. The difference in many cases will be small, but in a competitive environment, every advantage counts. Because people have shorter attention spans, keep the most important information in heading tags so they can scan and see if they want to delve deeper into the post.

Build on the trust of existing content

The faster your site, the more Google will favor it. There’s a very useful tool from Google itself to check your site speed: Google PageSpeed Insights. This tool gives you an overview of what aspects need improvement to boost the speed of a particular page. While there are numerous duplicate content checkers available, the simplest method is to copy a random snippet of content from various pages of a website, then wrap them in quotation marks and do a Google search. Doorway pages are typically large sets of poor-quality pages where each page is optimized for a specific keyword or phrase. In many cases, doorway pages are written to rank for a particular phrase and then funnel users to a single destination. Remember that it ’s also highly important for the topics of sites linking to you to match the topic of your site. And this way, you are not only posting on a site you chose in your niche, but you’re also filling it with a directly relevant post.

Horses for courses

Links from low-quality sites will do very little for your visibility. If the site practices Black Hat SEO (link-schemes, spamming, doorway pages) then can potentially harm your ranking. An authority website doesn’t necessarily have to be one of the usual big publishers. If you’re a niche website or blog with high quality, relevant content, you can be as highly regarded as any other source. Increasing visibility via organic search today means incorporating content marketing, UX, CRO, and high-level business strategy. ‘Mobile indexing first’ means that Google will look at the mobile version of your site to decide how high you should rank.

Come up with the best headlines for your content

You already know that a considerable amount of Internet traffic these days comes from mobile operating systems. People buy from businesses they trust, not businesses that publish low quality, untrustworthy content. Search engines won't notice changes to your site instantaneously. Google and Bing offer search tools to help you manage your site's search presence. Gaz Hall, an SEO Expert from the UK, said: "Progressive SEO means technical, analytical and traditional marketing all rolled into one."

Use breadcrumb navigation

Smart content improves the effectiveness and ROI of the material produced by making itself more discoverable and consumable. Often, the best SEO strategy is to focus on long tail terms—search terms that are highly specific, relevant, and with strong buying intent. Sometimes, your site will need some downtime, so you can fix things or update plugins. Most of the time, this tends to be a relatively short period in which Google will most likely not attempt to crawl your website. Look at any forums, blogs, message boards or other chat services you might be using. In many of these environments, it is acceptable for users to give contact information and even drop links to their websites, as long as they do it in a certain way.