Write with your audience’s questions in mind

The total number of backlinks can often include many links from the same referring domain or multiple referring domains. It’s common for referring domains to link back to your content if it is relevant, authoritative or useful in some way to their own domain. Optimizing performance, however, is a continuous process. Your site will never be fast enough because there’s always more to improve. You want your page title to accurately describe what your page is about but you also want it to be “clickable”. Meaning, you want it to draw a searcher’s attention in a search result and entice them to click on it. On top of that, your page title should include your target keyword. There is no optimal number of words on a page for placement in Google.

Analyze your current website

Mobile traffic is important. People are searching and reading on their mobile devices more than ever. What does that mean for your copy? Do you need to write differently if you’re aiming at a ‘mobile’ audience? How do you tackle copywriting for mobile? A 301 redirect is a permanent redirect from one URL to another. Whether you’re switching domain names, restructuring your URLs (more on that in the next section), or consolidating content as part of your website redesign, setting up 301 redirects is crucial to ensuring any “SEO juice” from your old URLs gets transferred to your new URLs. Search Engine Optimization, or SEO, is an integral part of any digital marketing strategy. It is a crucial element in organically driving customers to your businesses via online platforms. In other words, it's modern day marketing! When it comes to choosing keywords, it’s important that they are not too specific or too broad.

You’ll be able to beat your competitors

The reason that most SEOs don’t know technical SEO is because they don’t spend enough time meeting and talking to web developers. Emphasizing fast results is what Google is all about, and your content title and description need to reflect that. Giving Google browsers the sense of speedy information will increase your CTR. Solving real customer problems is a major key to mastering evergreen content marketing. Google will bring people to your website, but engagement can help return visitors and for instance sales promotions.

Do not duplicate meta descriptions

Do not even expect to be on the first page of the Google if you believe in the theory that link building is an outdated concept. If you are focused on a local market, it is also important to get connected with local businesses and organizations. Google knows that if a page takes too long to load, visitors are likely to click away or go back. Now, Google tends to place other factors above site speed, but while it’s not the number one factor, if your site loads slowly it’s definitely something you will want to address. Gaz Hall, an SEO Expert from the UK, said: "Links are integral for connecting each piece of content, ultimately leading to a potential sale."

Write with your audience’s questions in mind

If you have different sections of your site, or domains for each country, enter each one in the relevant directories: Google Places, Bing Business Portal, or any other directory that’s relevant to your region. SEO has matured. It is a serious business, and most brands invest a lot of time and effort into it. Share your good posts. Educate those in your circle. Solve their problem and encourage them to leave a comment on your campaign. Google and other search engines keep the inner workings of their algorithms a secret. All we can do is speculate and test. The problem with speculation is that if an idea seems believable, it becomes eagerly accepted as truth without the data to back up the speculation.