Unexpected ways authority sites can impact your marketing efforts

Don’t overstuff your page with keywords and phrases, while shoe-horning in as many variations as possible. Instead write something a reader can genuinely engage with and enjoy or learn from. If you’re a bit familiar with the ways of SEO, you’ll be aware that duplicate content is a problem that can happen to anyone and could seriously harm your rankings. But in some cases, it’s difficult to know where you stand. You probably know the following situation: you search something on Google and there seems to be a good website on the first results page. You click through to the website just to find out that the page seems to consist of ads and boilerplate text (or even worse: 'lorem ipsum' text). When approaching other webmasters to link to your site; it's really important to “suggest” suitable text for them to use; i.e link code that will have the most suitable link text for your site. Ensure that you do notoptimize your text by just adding the keyword to your text as much as possible. Instead, try to base the content on the term frequency of the top 10 sites in the SERPs

Things about web 2.0 you have to experience yourself

With proper watering, and fertilizer (organic of course) you will have a healthy crop of links in 6 months. Do better keyword research and understand search intent to connect the dots between your content and your audience’s needs. Putting the right keywords in the right places in your content can have a direct impact on rankings and traffic... The main difference between good and bad backlinks lies in the quality of the website that they link to. After all, no business should want references from untrustworthy sources. A good backlink is a link obtained from a genuine website, with a good reputation, that has your website listed as a Dofollow. Google has always encouraged webmasters to make their primary focus one of providing a good user experience. As the algorithm gets “smarter”, websites that do so are positioned to benefit the most.

Skyscraper content is a no-brainer

Used by companies to promote their products and services, SEO has become a vital component in 21st Century business practices. SEO has the potential to promote companies, without having to pay anything extra for advertising – costs which we’re sure, all businesses would like to save on. SEO marketers find that negative SEO attacks are becoming more prevalent as they continue working on a strategy. Yes, competitors might try to penalize your website and get your website removed from Google. There’s no need to obsess over SEO throughout the whole content creation process, but getting into the SEO mindset can offer useful insights into how to make your content more effective from now on. Keyword research can be done using free tools. Tracking things like page views, bounce rate, and SEO, as well as likes and shares, can give you a sense of how well people and search engines receive your content. Decisions must be made at the outset of any project.

Succeeding in SEO means paying attention to static pages

According to Gaz Hall, a Technical SEO Consultant from SEO Hull: "Analyze your backlinks to identify the ones you feel are low-quality. These include irrelevant links from pages that carry no relevance to the content or keyword-stuffed anchor text, which is clickable text in a hyperlink." Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! Employees should not be writing reviews, ever. Good content will also naturally improve search rankings by attracting more backlinks and social shares. Give your website another run-through with Googlebot as your user agent and see if your website displays content other than the content shown as a default user agent. Google’s indexincludes more than 30 trillion pages, making it impossible to check every page for thin content by hand. While some websites are occasionally subject to a manual review by Google, most content is judged for its value algorithmically.

Overlapping and redundant articles are a no-no, consider how search engine spiders can help

As a business owner, you want your site to show up in results when it’s highly relevant to the user. Everyone is familiar with the expression “content is king.” Without rich content, you will find it difficult to achieve good rankings with specific keywords and to direct traffic to your website. Your potential visitors rely on Google because they know it provides high-value results for their search queries. A shallow, highly crawlable link structure is critical to getting all of your content indexed—follow good information architecture practices. The most aged of marketing methods is word of mouth, such as referrals from happy customers.

Unexpected ways authority sites can impact your marketing efforts

Using structured data, you can serve Google your address details in the most convenient way. The page title is still one of the most important ranking factors for Google, so you have to make sure it’s optimized correctly for every page. This means adding the relevant keyword to each particular page and making sure that your page title isn’t too long. Regardless of the content’s publication date, they will direct people to your blog, increasing your web traffic. The search engines focus on quality content, with articles that are longer than 2,000 words often being featured on page one. With that in mind, it’s worth scheduling some long-form posts into your content calendar. Keyword usage on a page is much more complicated these days. SEO professionals used to go as far as calculating the number of times a keyword appeared on a page to try to be in some kind of ideal percentage. That’s simply not applicable anymore and search engines are much smarter at deciphering what a page is about beyond seeing the same keyword used a bunch of times.