You wouldn’t build a house without foundations, and that is exactly what Technical SEO is to your website. What would you type into a search engine to find your business website or page? The days of hiring freelancers to create hundreds of small keyword-stuffed articles are over. Every copy that exists will be penalized and Panda will chew you up like bamboo stalks. Why would the fact that engines don’t officially acknowledge social media matter?Little known ways to improve positioning through the use of domain authority
You need to make sure that your address is in the area you are actually targeting. If you can’t back up your marketing in a specific location, then your efforts are never going to be as rewarding. There are other perils to keyword stuffing than just being ignored by Google, however. When readers find your content, they want to get all the answers and in-depth info, without the need to visit other sites or go back to Google. If you have any experience with local SEO you probably already know this, but If you are just starting out, here is something you should know. A good way to do local SEO niche research is by typing in your keyword + the geo modifier you are looking to target into Google. It's a given for most SEOs that if there's an image on a page, you should use ALT text on it with relevant keywords. But have you ever thought what that means for someone who is blind and is relying on the ALT text to tell them about the image?Questions to ask about duplication
We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "For years, many webmasters relied on sloppy techniques and used automated tools to build hundreds of backlinks every day. " Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! This can create duplicate content between the product pages, themselves, and the corresponding product review pages. SERPs (search engine results pages) are not solely determined by keyword usage and links. An equally important factor in determining where websites will appear in search results is the often-overlooked intent of the consumer. Publish content that delivers value. Be under no illusions, advancedSEO is a full-time job. However, there are critical fundamentals that can greatly enhance your organic position and ultimately, your organic revenue.The worst advice I've heard about stickiness
But they won't know these things right from the start of your business relationship. There’s a clear correlation between fast load times and high search engine visibility, and it’s important to ensure your website’s SEO is as strong as possible in order to stay at the top of the SERPs. You can add the site to these Tools by going to optimisation > sitemaps and submitting your XML map from there. Many new marketing specialists tend to buy a few followers in order to give their social media a great kick-start. Maybe in the long term, strategies can be horned and shaped, eventually branching off into the style that you’d like to eventually implement, but to start with – you need to get people and on board, listening from the off, so the simple method is always the best. Make sure you can walk, before you attempt to run.Update your bread crumbs on a regular basis
Content marketing has become a major player concerning SEO in the past few years. Interesting, useful and original content has become an important ranking factor in Google algorithms. Thus, the door for spam SEO was wide open and high rankings were able to be achieved with relatively simple methods. Users can be grouped into the four areas of the marketing and sales funnel familiar to traditional marketers: a suspect, a prospect, a lead, and a sale. The degree to which search engines rely on evaluating link neighborhoods is not clear, and links from nonrelevant pages are still believed to help the rankings of the target pages. Keeping track of your backlinks is just as important as building them. That’s because SEO relies on the quality of the backlinks your website gets. The more high-quality links you have, the higher you will rank in Google.