If your website is trying to rank quickly for a specific topic, and yet there is not a piece of high-value content that addresses that topic, the probability of showing up in the Google search results is small. One of the most important elements to building an online marketing strategy around SEO is empathy for your audience. Once you grasp what your target market is looking for, you can more effectively reach and keep those users. A page that doesn’t meet the needs and expectations of users will never achieve strong user signals. Because it’s not answering the right questions or providing the right information, users will quickly abandon your page in search of a more useful one. For experienced marketing teams, the content creation process has become a high-level assembly line.
The Presence of Keywords in the Page Title and URL is CrucialEven after all of the changes with the search engine algorithms, inbound SEO links are still the biggest influence for search engines. Optimizing for local SEO means more than just making sure your location is clear. You can also use it to show opening hours, reviews and phone numbers (which smartphone users can click to instantly call). With all the signals in the Google algorithm – and there are hundreds of them – why would links still be so valuable as a signal? There are many on-page elements that go into optimizing a piece of content for the search engines – such as title tags, keyword placement, using multiple content types, topic modeling, etc.
Establish intuitive information architectureSearch engines typically assume that the more popular a site, page, or document, the more valuable the information it contains must be. Search Engine Optimization is a very hot topic on the World Wide Web. After-all, everybody wants to rank higher and come up on the first page of Google search and get more traffic. Start focusing on your visitors, on the people that want to buy your product or services. The higher quality your content, the more beneficial your shared information, and the better your reputation increases the chances that you will be mentioned throughout a variety of platforms.
Anchor text is still a huge ranking signalThe methods vary from technical practices you can achieve behind the scenes on your website (we tend to refer to this as ‘on-page SEO’) to all the promotional ’off-page’ approaches you can use to raise your site’s visibility (link-building, social media marketing). The quality and quantity of links you have pointing to your site has a direct bearing on how highly it ranks in organic search results. For me internal linking is one of the most undervalued aspects of SEO, with many sites having inefficient menus and/or poor site structures. According to Gaz Hall, a UK SEO Consultant : "Speed is a ranking factor for desktop and a very important usability factor for mobile. Google is very serious about page loading times on mobile and that’s why they have introduced and pushing for the implementation of accelerated mobile pages."
Audit of your existing keywordsCertain words present an ongoing challenge for the search engines. One of the greatest challenges comes in the form of disambiguation. Good SEO means forgetting SEO and concentrating on your user then. And it also means forgetting SEO in that you are going to be trying to merge your different marketing strategies in order to create one bigger approach. It means trying to write amazing posts and share them on SEO so that you get more links and it means writing great content that keeps people on your page longer. For those seeking to sway public (or private) opinion about a particular topic, SEO can be a powerful tool. By promoting ideas and content within the search results for queries likely to be made by those seeking information about a topic, you can influence the perception of even very large groups. Website Optimization is important for making users feel comfortable while using your website, as well as collecting information from those users to further your advertising goals.
