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But the blogging holy grail is just this: A quality blog improves your Google ranking, which will draw leads to your website and encourage them to make purchases. Use a directory structure that organizes your content well and makes it easy for visitors to know where they're at on your site. Try using your directory structure to indicate the type of content found at that URL. Link building is always a hot topic within the SEO industry but it is getting harder and harder to secure quality links that won’t get you penalised, if Google web spam team decide to perform a manual review on your website. A marketer who dives deep on this topic can find dozens of opportunities to enhance their listing and earn more traffic. Because these days, it’s not enough to rank. Link Exchange is another good way for building links. However, you need to be careful with this one. I am not asking to go around ‘asking people for links’. Just move subtly with it.

Drive traffic to a particular page of your website

The process of optimization is not a one-time process but requires maintenance, tuning, and continuous testing and monitoring. Everyone is familiar with the expression “content is king.” Without rich content, you will find it difficult to achieve good rankings with specific keywords and to direct traffic to your website. It helps the search engines quickly determine what the page is about. An increase in the number of external sites linking to a piece of content can be seen as an indicator of relevance and freshness Looking at a website’s backlinkprofile can tell you a lot about their marketing activities and help you to understand why, where, and how they rank.

The key here is to make sure SEO is worthwhile

Spending money on paid search isn’t a requirement for SEO, but it can be an effective way for giving your website and business a boost online. The number of referring individual domains linking to your website or webpage is a very important factor in Google’s algorithm. Before entering a new market, it’s crucial to do a proper market analysis and identify the opportunities and threats that you could encounter. Backlink indexing is important for SEO. We use search engine optimization to monitor the queries that drive traffic to a page, to improve the quality of the content on the page to better match those queries, and to modify or expand content (where appropriate) to match overlooked queries. If you execute your keyword research properly, you’ll end up with a long list of search terms you want to be found for. Make sure to search for those terms in Google yourself. What results are there already? Who will be your online competitors for these search terms? What can you do to stand out from these results?

Garner high-quality backlinks

Gaz Hall, a Freelance SEO Consultant, commented: "Google’s Penguin 4.0 is now included in the core algorithm and is updated in real-time as of September 2016. Before this rollout, website owners waited years to recover rankings lost because of questionable SEO practices related to manipulating links." Keyword research can turn into a useful ally, especially if you bear in mind that you don’t always need to target the most obvious keywords. As Google continues to prioritize the user experience in its algorithm, this data can become critical. It’s one thing to provide a list of items that generally lead to a better user experience (like we did above), but it’s another thing completely to be able to address extremely specific elements of that experience. The key to boosting visibility and SEO is staying active. Effective content curation, better accessibility practices and proper information architecture are all key components for strong SEO.

Sign Up for Press Request Alerts for SEO benefits

Understanding the current health of your website from an SEO perspective is crucial to the beginning of every SEO campaign. Good SEO consultants are hard to locate and they are even harder to hire. This is because there aren’t a lot of high-quality SEO consultants available for hire. There are lots and lots of bad SEO consultants or young entrepreneurs who think they know SEO. Things can always be improved, they can be represented better, the story told could be more engaging, inviting to your audience. It is this type of attitude that will stand you in good stead, instead of thinking that you have done everything you can. Finding that people from an unexpected search term are converting more highly than those from other search terms? Then it might be time to switch gear and start trying to rank for that phrase instead! Organic results are listings of web pages that appear as a result of the search engine’s algorithm and the content itself.

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Long Tail Keywords are long and very specific keyword phrases that the customer generally uses when he is nearing his purchase stage. Trying to rank for very broad keywords like ‘furniture’, ‘online shopping’ is a very difficult task. In fact if you know how to optimize long tail keywords, you can get good rankings on SERPs. They are less competitive to optimize for. Remember, it takes 20 years to build a reputation and only five minutes to ruin it. Google has guidelines that regulate the use of keywords and regularly updates its algorithms to regulate the industry. One part of SEO many have heard of is keyword research. After all, every time we use a search engine, we’re using a keyword (the name is a misnomer, most keywords have more than one word in them!) If content fails to align properly with keywords, as is often the case Google will ignore your content or give it low priority and searchers will click your link in Google organic results, but they will see the content is off the mark... and leave.