Search engine optimization is a marketing function

Search engine optimization, while a very technical practice, is a marketing function—and it needs to be treated like one. The truth about improving website search engine rankings is writing content that people are searching for and actually want to read. Search engines are invested in providing users a great mobile experience. Go after more long tail and less competitive search terms if your website is too small to compete with the websites in the search results. Your website is one of your most important pieces of digital equity, and one of the fundamental components of a successful local marketing stack.

Focus on the outcome.

The world of search is a big one; even if you serve a niche industry, there are hundreds -- or even thousands -- of keywords and topics to choose from, and your choices could make or break your strategy. Keep your sentences and paragraphs short, and break them up with line breaks (white space makes much for a much nicer reading experience on mobile) and subheadings Giving readers relevant information and links to interesting third party websites is definitely the easier of the two methods for creating quality links. Link Building is about more than just giving people the information they asked for though; if they never see those links, then those links aren’t really any good. You can stop improving certain pages, but the site as a whole can always be improved. If you are focused on a local market, it is also important to get connected with local businesses and organizations.

Backlink Ranking Factors

Sites that aren’t optimized for user intent and mobile SEO will fail. Successive Google algorithm updates have seen the nature of SEO change radically. Where once processes such as keyword stuffing – cramming words that are popular in Google searches into your website’s copy, whether they make sense or not – may have worked, now they can actually work against you. In order to rank highly in SERPs, the search engines must see your website’s content as being trustworthy. The days of self-serving, scammy, and spammy SEO are long-gone. And that’s a good thing. The ‘secret’ to success with SEO is no secret at all. Just focus on serving your audience’s needs and answering their questions in a thorough and empathetic way. You should not only use social networks to acquire potential new customers, generate leads and build brand awareness, but also keep in mind the SEO benefits of having a brand presence on social networks.

Long Tail Traffic Is Hiding In Long Form Content

According to Gaz Hall, a UK SEO Consultant : "You can’t expect Google to see you as an expert on a certain topic when you have only written two sentences about it. This indicates to Google that your page probably isn’t the best result to match the search query." You can speed up the process of getting useful links by connecting with content curators. Integrate selected keywords into your website source code and existing content on designated pages. Take an aspect of your niche that people find difficult and create the most comprehensive tutorial there is on the subject. Using alot of engaging media like helpful graphics, interesting (and related) images, and videos can also help to provide more value and keep visitors more engaged. Thus, keeping them around longer.

Keep Your Content Updated

Always remember to find natural local keywords. Simply stuffing in unnecessary mentions of the residing town may actually do your SEO more harm than good. Long-tail keyword phrases are among the building blocks of an SEO strategy. They are used to optimize copywriting, metadata and link-building strategies. As you know, back in the day we could build 10,000 forum profile links with exact match anchor text and rank in a few days. Unfortunately many SEOs have not changed their game to keep up with Google changes. Now 80% of your links should be brand/URL links, 10% KW links, and the other 10% long tail/nonsense KWs. Also, if you're just starting out, build less than 50 links a day. When Google returns its searchresults, it produce two types of results: organic results and paid results. Organic search results most closely match the user’s search query based on relevance as deciphered by Google’s search algorithm. Also known as natural search results, ranking well in organic results for relevant and valuable search terms is the goal of SEO. If a site links to you using the ’nofollow’ meta tag then their website’s authority won’t be passed to you. Some publishers automatically nofollow all external links, which is bad practice. Nofollow links should be reserved for sponsored or paid for links and content you don’t necessarily trust but still want to use as an example.

Real results you say?

Certain words present an ongoing challenge for the search engines. One of the greatest challenges comes in the form of disambiguation. Google has come out and said that HTTPS is a confirmed ranking factor. That said, they haven’t actually confirmed how much this impacts search rankings. Visibility in search engines creates an implied endorsement effect, where searchers associate quality, relevance, and trustworthiness with sites that rank highly for their queries Get contextual links to your site that’ll boost your organic performance on search engines. There are literally hundreds of factors that contribute to your final rankings. On top of that, it can be hard to determine what kinds of trends Google may associate with your chosen keywords.