The website with the most links, as well as the most valuable links, wins a higher “rank” in popularity. Sometimes called curation blogging, content curation means posting collections of useful links, videos, podcasts, infographics, and other resources on a specific theme, along with a little informed commentary. The goal of search engine optimization is to have the search engine spiders not only find your site and pages but also specifically rank the page relevance so that it appears at the top of the search engine results. Google doesn ’t want a website owner to be able to artificially climb its SERPs. Rather, Google wants websites to climb the ranks only when they are genuinely valuable and popular with the audience. It wants to see natural, organic links that you haven’t paid for and it wants to see deep, relevant and interesting content.Intrigue your audience to stick around
Linking to authority sites helps send trust signals to Google. The link relevancy is important and should be done in a proper manner. Take an aspect of your niche that people find difficult and create the most comprehensive tutorial there is on the subject. Search engine optimization has significantly changed in recent years much to the amiss of Google’s guidelines One of the first things you ’re going to need to do is to fill your site with great content and to use your keywords throughout. There’s a fine line to be walked here: you need to repeat the phrase a few times to ensure that you create that association but at the same time, you also need to make sure that you don’t overdo it and thereby appear to be spamming.Quality, Plus Visibility
A web page can be given an immediate “freshness score” based on its date of publication, when then decays over time as the content gets older. Regular updates to the content can help to preserve that score If search engines don’t know your website/webpage exists, your chance of ranking isn’t just an improbability, it’s an impossibility. Now's the time for any local business to raise its game. When you're ready to scale your strategy, consider hiring a professional SEO agency or a highly skilled independent contractor.Find, target and shoot
People buy from businesses they trust, not businesses that publish low quality, untrustworthy content. In a link building campaign, you have to find target Web sites in the first place, review them to decide if asking for a link is worthwhile, identify the contact person and send them a customized link request. In short, you need to paint a vivid, unique picture of your product by not only describing it, but by answering the standard who, what, when, where and why questions. According to SEO Consultant, Gaz Hall: "Google can detect well-written content, and can detect poor quality content, or unoriginal text."Community Hijacking
Duplicate content is your website’s worst enemy. Google is very serious about penalizing websites with duplicate content, descriptions or titles. Utilizing Social Media is a first step for many webmasters with nothing to offer, which is a reason why their young websites fail. Hitting up Facebook, Twitter, YouTube and other gathering places on the Internet is something you should wait to do, at least until your website has enough meat to make a good first impression. You only get one. Join popular online forums and post valuable comments and discussions with links back to your site. This can get others to do the same if they like what they see. Emphasizing fast results is what Google is all about, and your content title and description need to reflect that. Giving Google browsers the sense of speedy information will increase your CTR.