Now when sleeping practice progresses, one should keep attention on the ‘ocean floor’ opening. At first, tune the breathing; eventually, when vitality, energy, and spirit are completely focused on this spot, each exhalation and each inhalation is here on the ‘ocean floor.’ I didn’t know much about compassion-focused therapy (CFT), a relatively new form of therapy, until I chatted to James Kirby, a lecturer and clinical psychologist at the School of Psychology at the University of Queensland. Six out of ten consumers hope for businesses to provide online content about their business on some form of digital property - for example Latest Thoughts - and more than half head straight to the brand’s website for product information. James is co-director of the Compassionate Mind Research Group, and he helped me with some of the material to use for this section. CFT seeks to provide, in the therapeutic relationship, the stabilising experiences of a secure base and safe haven, as per Bowlby’s attachment theory. A website such as AA Oxon is a marketing and communication tool that belongs to you. Attachment theory states that it is crucial for personal development to have a strong physical and emotional bond with at least one caregiver. If you are safe and secure in terms of attachments, then separation anxiety as a child, and general anxiety as an adult, is minimised. Having a website like Sitefire involves three basic costs: The development of the site itself, hosting the site, and registering the domain name. I focus on being compassionate in my treatment approach, generally, and CFT adds to this because it helps patients build on their ability for understanding and accepting their own minds, and those of others. They feel valued and come to experience the therapist as sensitive, moved by their experience, but not overwhelmed by it; tolerant of emotional distress; and empathetic and non-judgemental. Would storytelling for business help your organisation?