How are you supposed to audit your site?

Search engine do not give you links that are counted to your link popularity. You need to write content that others want to link to. And in my opinion, if you are not passionate about what you are writing, then it will be hard to get links pointing to your content. Links help search engines connect the relevancy of a page with specific keywords -- based on the keywords that are used in a link’s anchor text. Make sure your backlinks appear to be natural. Don’t ask webmasters to link back to your pages with a specific anchor text since this can haphazardly result in a pattern that may get noticed by search engines and cause you to get a linking penalty. Search analytics is a new and emerging category of tools. Search analytics tools specifically monitor how your website interacts with the search engines. Google historically has looked for ‘exact match’ instances of keyword phrases on documents and SEO have, historically, been able to optimise successfully for these keyword phrases – whether they are grammatically correct or not.

Identify backlink opportunities

Important elements of a website redesign oftentimes get pushed to the side when timeframes are constrained. One of the most important components of a new design project is to take time at the beginning to analyze current traffic to ensure current visitors are not lost. 99% of people don’t need any fancy tools or tactics. They just need to write the best content online for the topic they want to go after. Links from low-quality sites will do very little for your visibility. If the site practices Black Hat SEO (link-schemes, spamming, doorway pages) then can potentially harm your ranking. I’m sure you don’t need me to tell you that analyzing the link profiles of your competitors is one of the best ways to find backlink opportunities for your website. Chances are, there are a number of sites that cover topic areas similar to yours. Opening up communication with these sites is usually beneficial. Hot topics in your niche or community could spark additional ideas for content or building a good community resource.

Optimize your content around a topic, not around a single keyword

Do some keyword research and create a list of all the keywords for which you want to be ranked on search engines. Sort this list by priority or relevance to your business. And divide the words into “transactional” or “informational” keywords. Transactional keywords include a clear user intention to such as “buy red sneakers.” Informational keywords, in contrast, focus on obtaining information. Buyers are in this phase, for example, when they want to know more about a product before they buy it. Take a look at which sites are currently winning the front page for the phrase you are hoping to win. Then, go ahead and link to a few of them within your own content. It can be within the body of the text, or you can include a few links at the bottom with a “More on This Subject” type of call to action (CTA). It may seem like this could lead eyes to a direct competitor, but don’t be afraid to break the mold and link to them anyway. If your web developer tells you that the website is accessible from a mobile device, don’t just trust him/her. Go over your mobile website yourself and check if you, as a visitor, can do all you want and need to do there. Keyword research can be done using free tools. To keep search engines from ignoring your site, only use original content. Copying and pasting product descriptions from your merchant’s site may save you time, but it will also lower your site’s page ranking. To assure your page rank remains high, take the time to write your own content. If you don’t have time to write, hire a copywriter to create original content for you. Browse your own site for a while and try to click on every button, image and link to see what happens. Is everything working as expected?

Quality over Quantity

Gaz Hall, a Freelance SEO Consultant, commented: "You need to become best friends with Google Search Console. Its search tools are legendary and a big help if you want to find out how your site is doing in the search results." Mobile does not necessarily mean on the go. Studies find that people often grab the nearest device to look something up and in most cases that’s their smartphone. Search engines also rate keywords in header tags more heavily. By including relevant terms in your header tags, you are also boosting your SEO ranking against those keywords. Duplicate content is your website’s worst enemy. Google is very serious about penalizing websites with duplicate content, descriptions or titles. The basic thing you need to remember when doing SEO is that you want to get as many links from as many high quality websites as possible. This can be a difficult thing since getting your links approved can take a lot of time.

How are you supposed to audit your site?

Negative SEO is an array of actions that a competitor can do to lower your SERP ranking and eventually, cause you an inevitable financial loss. In the SEO terms, these actions are mostly off-page (building spammy links etc.) Use facts, figures and dates whenever possible. People love comparisons and making the best comparisons usually requires coming up with some solid proof. To be successful in SEO, you need to know a site's mission, brand, target audience, and operations--and know those factors intimately. The only way to do that is to have agencies and clients work closely together throughout the process. Optimizing performance, however, is a continuous process. Your site will never be fast enough because there’s always more to improve. The driver of any heavy-duty link campaign is the quality and volume of your content. If your content is of average quality and covers the same information dozens of other sites have covered, it will not attract many links

Structure your content

All too often, when we’re brought in for SEO work on a redesign, it’s often late in the process, such as when the site is being coded or even totally complete. “Hey, we should probably have the SEO guy take a look at this before we launch,” but by then, it’s too late. The most effective way to boost your website’s indexation is through linking. The paths that the spiders take through the Internet are formed by links. When one page links to another page, the spider follows that path. Within your own website, make sure that you’ve created links to and from all your most important pages. Plan your Search Engine Marketing campaign effectively .Optimize your sites considering both the On-page as well as the Off-page factors. Pay attention to each and every aspect of it including the keyword research, backlinking etc. SEO has matured. It is a serious business, and most brands invest a lot of time and effort into it. Look for pages that have excessive links. Google advises 100 per page as a maximum, although it is OK to increase that on more important and heavily linked-to pages.