Since Google only wants to deliver the best possible results to its users, it will push sites with strong engagement up in the search engine results pages (SERPs). The activity generated by social media suggests that your website is trustworthy, worth sharing, currently important to people, and is being referenced as a valuable resource. Businesses that stick to the old SEO trick of “stuff a post with keywords and use metadata” will get left behind. SEO isn’t about tricking Google or working with spiders – it’s about creating content that wants to get read by your customers. As long as you’re playing by the rules, there’s no significant danger that you'll earn a penalty or damage your reputation in the process.Concentrate on actionable content
Google can, and does, ignore low relevance links. The worst offenders are generic links (“click here”) and even worse, off-topic links. If you find thatyour backlinks are mainly coming from a small pool of domains, look at a way to diversify your backlink strategy to get links from a greater variety of domains. What Google wants to see is authoritative and relatable links talking about your site. The algorithms of search engines are always changing, and many web owners have suffered from various changes that are introduced by many popular search engines.Expand as necessary
Links are still a critical element to Google’s algorithm and their value needs to be protected. Many marketers talk about the specifics of algorithms, content updates, spider-bots etc, but there’s no need for many business owners to worry too much about this. All you need to do to focus is assume that search engines want to get the most relevant articles, posts and products in front of an audience. After the emergence of major updates, like Panda and Penguin, search optimizers have thrown around the term “penalty” to scare SEO novices into thinking that one simple mistake could instantly tank their site’s rankings. Google’s web indexing system favors recently updated content, especially for time-sensitive searches.Powerful Title — But Avoid Clickbait
If you're anything like me, then you're looking to understand why certain things work the way they do. Any link that you create on your own should be set at “no follow”. The reason for this is that you’re essentially telling Google that the link was created to generate traffic and not to artificially boost your search engine results. Search engines display page titles in their search results. In addition, search engines use page titles in order to recognize what information the website contains. Gaz Hall, an SEO Expert from the UK, said: "Having quality inbound links is thus, a crucial SEO technique that only increases the authority and credibility of your website."How do backlinks help SEO?
A major consideration when creating internal backlinks is how you link different assets together. When we’re creating content, if we don’t understand what the purpose is, then that’s when we really get confused about what is good and what is just good enough. A good trick is to dig into your Google Analytics to see the top visited pages on your site. Good ways to boost readability include breaking up sub-topics within your content, using images and videos to help explain difficult concepts, and visually highlighting one or two quotable "sound bites" that illustrate key points.