Readability has never been more important. If you’re not familiar with this term, it refers to how easy a piece of copy is for the average reader to get through. The canonical URL tells you / Google what the source of a page is. For that reason, the following tips focus on technical changes, which are almost invisible to the page’s visitors, but are visible to Google, and they help us explain Google the main subject of the landing page. All too often, when we’re brought in for SEO work on a redesign, it’s often late in the process, such as when the site is being coded or even totally complete. “Hey, we should probably have the SEO guy take a look at this before we launch,” but by then, it’s too late. To rank locally it is critical to set up a Google My Business Account. Once you have signed up and submitted your business details you will be sent a post card in order to verify the account. You should be selective and ensure you pick the most relevant categories to your business, add photos and write up a unique description.Don’t forget link research
SEO-friendly URLs may not be the batter in the SEO cake mix, but they can be the frosting. Having an SEO-friendly URL is easy when using a management system, such as WordPress. One day it’s perfectly OK to work in a certain way, the next day a search engine algorithm change destroys your rankings. Luckily it’s usually possible to recover your visibility, or at least some of it, whether it’s a matter of asking for a reconsideration or changing your site so it meets the latest criteria. Keywords are usually broken up and grouped based on the number of words within the query phrases. The more words in a keyword phrase usually the easier it is to rank for the term, since usually there is less relative competition. Today, smartphone usage is so huge that more searches are done on smartphones than on computers. Making sure your website is mobile friendly is massively important. Title tags are important because search engines use these tags to display the page in the results of a particular search.Things your competitors know about keyword research
Analyzing your competitor’s website could reveal some really interesting information, including audience and main traffic sources. If you find a traffic source that generates traffic to your competitor’s website, then that’s probably a viable channel for you, too. Some may view this is as revenue displacement, but it clearly is going to put an in-house SEO’s job, or an SEO agency’s contract, in jeopardy when organic search traffic (and resulting revenue) plummets for the eCommerce website. They (whoever they are) say you “need to improve your SEO.” …and they are right! Keyword research can be done using free tools. Listings at the top of a search engine results page (SERP) are usually a close match for the search query. The keywords you use must appear in the page title, the heading, and the image alt text. They must also appear in the content naturally without seeming forced.Things about scraping you have to experience yourself
Gaz Hall, a Freelance SEO Consultant from SEO York, commented: "The problem may lie in the fact that by fluke sometimes the websites begin to get good rankings but these rankings don’t last." Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! Historically, traffic from search engines has been about a very singular pursuit -- that of rankings. The digital environment is rapidly shifting. There are over a billion websites online, and customers have countless brands to choose from when seeking solutions to their needs. Creative, interesting, and informational articles that really speak to an audience are much more likely to get shared, repinned, and re-tweeted. The best way to tap into that type of influence is to keep things relevant and specific. The information you are putting out there should actually help people by teaching them or reminding them of something important. By determining the meaning of each word, it disambiguates the other words until plausibility is achieved for the entire sentence or phrase (1).Establish intuitive information architecture by considering citations
Google Webmaster Tools is the all-in-one interface for managing your crawl, monitoring your search rankings, and checking your backlinks. Google continues to enhance this now invaluable toolset. Are they on HTTP/2? The overall objective of SEO is to optimise a website for search engines like Google, Bing and Yahoo. It’s not as scary as it sounds – basically it means the algorithms are learning on the fly what a quality result should like like and constantly adjusting the algorithm accordingly. Twitter has more than 320 million users, and there is no doubt that it remains one of the most active social media sites in the world.Disambiguation, and diversity are important when it comes to rankings
Evergreen content is quality, useful content that is relevant to readers for a long period of time. It’s easy to assume that Google already understands the content and relevance of each and every page on your website, but the fact is that it needs a fair amount of hand-holding. Fortunately, helping Google along really isn’t very difficult at all. Content is not there purelyfor Google and its spiders to crawl – the point is to bring traffic to your site and sell your products and/or services for humans to read. The fastest turn around in organic traffic comes from small tweaks to existing pages. A growth hacker is constantly searching for new ways to grow and collaborate with others in the field.