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SEO doesn’t have to be especially difficult, but it does need to be well-planned and given plenty of attention if you want to achieve stable website rankings. To achieve long-term SEO results, you must have a strong web foundation built on targeting terms related to your business, industry, and offerings. If you don’t target and rank for the right terms, your audience won’t be able to find you. So one of the most important SEO tactics is keyword research. Links don't matter that much for ranking in the Featured Snippet when you already rank on page one of Google. Assess your existing link profile, and the profiles of your competitors with aHrefs. Pay special attention to DR (Domain Rank or authority) and the number of referring domains. The better your content is organized and the more quality you provide, the higher Google will put your site on the search results related to your niche.

Should I be buying backlinks to help improve my rankings?

Off-Page SEO is made up of everything away from your site that you technically can’t control (although, you can influence) and affects how Google sees your page (particularly how authoritative and trustworthy it sees your page). On-page linking is an essential piece of the puzzle, and they impact link juice in more ways than you might anticipate. For example, links to content matter more to Google than mere navigation links. Cross linking is a great technique to get a better user experience. This can be an added advantage to you, if you have sites related to it. The more inbound links you have, the better it is. Cross links also helps in improving your rank in search engines . Description meta tags are important because Google might use them as snippets for your pages. Note that we say "might" because Google may choose to use a relevant section of your page's visible text if it does a good job of matching up with a user's query. A major consideration when creating internal backlinks is how you link different assets together.

Evaluate Your Site Speed

It’s important to keep in mind that if search engine traffic is your only goal, your results will probably suffer. In order to please both the search engines (who will reward you with high rankings over time) and potential customers and return visitors, you need to offer value above and beyond search engine optimization. In other words, don’t produce “thin” content that ranks and get clicks, but doesn’t provide any additional value to the search engine user. Search engines drive dramatic quantities of focused traffic, comprising people intent on accomplishing their research and purchasing goals. While it is possible to use SEO on the same pages over and over, you’ll find that it’s a lot more effective when it’s pulling all this new content under its wings, tying it all together, and pushing it all up the search engine rankings. SEO in Withernsea is here. LSI keywords are synonyms that Google uses to determine a page’s relevancy (and possibly quality). Sprinkle them into every post. If your niche is very competitive, you probably shouldn’t go after the most competitive head terms. It will be really hard to rank for those.

How does cross linking work?

Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "We use keyword research to identify potentially useful queries for which a site is not receiving traffic. Keyword research is often abused by aggressive Web marketers who pursue an endless keyword strategy. Endless Keyword marketing continually adds keyword targets to a Website’s list of desired queries. This leads to an overabundance of content production and production standards suffer." As smart and sophisticated as search engines have become, they still understand one thing above all else: content. Content is unique, original material you create and publish on your site. Once you’ve identified opportunities you’ll want to decide on whether to create a new page from scratch or to make changes and improvements to one of your current web pages. Google is looking for answers to the user’s query that provides the answer to the question in a succinct manner. Formatting your HTML and providing content that clearly answers the question will help you rank well. Google and other search enginesalso use the text of the URL of the page to determine the content of the web page. You should use your keyword or phrase in the URL of the web page - either the folder/directory structure or the HTML file/page name itself. The SEO of your website is largely dependent upon how easily and quickly your potential customers can find your site through a search engine query.

Create an Expert Roundup Post

In short, you need to paint a vivid, unique picture of your product by not only describing it, but by answering the standard who, what, when, where and why questions. Don’t get fooled by those agencies that offer 100% guarantee to get your website amongst the top results in a short time. The only one who can do this are Search Engines (which you can’t fool) themselves. Despite all the changes, the fundamentals of search engines remain the same. The search engines attempt to measure the quality and uniqueness of a website’s content. One method they may use for doing this is evaluating the document itself. Google counts links from other websites as votes. So, when they’re presented with two (or more) pages on the same topic, the page with the most links (i.e. votes) will usually rank higher than the page(s) with fewer links.

Adapting for the long tail of search

Whether you purchase a separate domain (recommended) for your blog, or host it on a blogging service or a subdomain of your own site, try to ensure that your URL contains the primary keyword you want to optimize for. A cornerstone of effective SEO is producing quality content, and understandably, that can be difficult for marketers or business owners busy with other things. Do a thorough check of your site to make sure it's displaying correctly with no missing content or error messages. If you've recently added a feature or new site design it could be it's slowing the site speed down or causing other problems. Well-written content is also far more likely to generate backlinks - links from other websites directing people to yours. This will boost your sites ranking in search engines, ensuring that the content people are being directed to is of a high standard. No website in a competitive market gets valuable traffic from Google in 2017 without a lot of work, technical work and content curation.