Companies that repeatedly add links to directories are also more likely to be seen as spamming

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What are the positive aspects of orphaned pages on today's web?

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Winning tactics for hits

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Tell both users and search engines what the topic of the page is, don't just rely on social media to inform them

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Can meta tags make a huge difference to search engine optimisation?

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What does a mobile crawl of your website look like?

Companies that repeatedly add links to directories are also more likely to be seen as spamming, which raises automatic red flags with the search engines. Google's Penguin algorithm is designed to combat spam links. So, first of all, as Marie Haynes tells us, if you're sure you weren't involved in unnatural link building, most probably Penguin is not your problem. Many directories lost their ability to pass on link juice in Google's crackdown on paid (automated garbage) directories. So it makes sense to implore help from some of your cool bot friends.One of the biggest SEO issues I see many companies wrestle with is conflating movement with momentum. The major goal of all external optimization activities centers on link building.