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Google is interested in what the user does after they are on your site. There's also various duplicate content-detection software such as CopyScape which is designed to help Webmasters check to see if their content has been stolen and duplicated across other domains. Make sure to put the benefits of your site and your USP right on top of the site. I?msurprised to see that there are still ?SEO professionals? teaching others the publish and pray method ? growing a blog by doing nothing but publishing content and ignoring link building altogether. I cover everything you need to know about outsourcing later in this book so take a deep breath and relax.Investing in your skills will definitely pay off
Use Intelligent Page Formatting. There's not a lot of traffic in long tail results unless you do it en-mass and that could invite further site quality issues, but sometimes it's worth exploring if using very similar content with geographic modifiers (for instance) on a site with some domain authority has opportunity. In these instances, you leave it to the search engines to make the decision on which page is the correct one. Make sure you have clean, short, descriptive URLs. Descriptive means keyword-rich but not keyword-stuffed. Why Pay-Per-Click?Super-easy ways to learn everything about stickiness
But at the same time, it isn't a perfect or comprehensive solution for your client's marketing needs. To "optimize" for a mobile-first index, make sure that what you serve to mobile users is the version of the content you'd want Google to index, not a pared down version, or a version that gets updated later than desktop, or version that redirects to the mobile homepage.
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